There has been much talk recently about an article in Vogue written by Prince Charles and it got us thinking too. The market is flooded with fast fashion, and not all of it is cheap either. Even so called ‘designer’ labels make clothes that barely last the season. His Royal Highness talked about the materials used, polyester and other unnatural fabrics do not biodegrade and many are made from oil derivatives. He maintains that using natural fibres in clothing is infinitely better than the alternative. ‘An excellent example of this is the use of wool for clothing. It is natural and renewable, it has a far smaller environmental footprint and is far less flammable than man-made fibers, and it is fully recyclable. ’
What has all this got to do with us? Well, a Savile Row suit is not cheap, but the value it holds in both wear and for the environment is infinitely better than cheaper alternatives. When we make a suit we ensure there are inlays in all the seams, once the suit has been finished and handed over to it’s new owner it is only the beginning of the relationship between the tailor and customer. The inlays allow us to alter the suit over time, letting it grow or shrink according to your body shape. The materials inside the suit are all natural too and can be re-set accordingly as can the lining. You often find bespoke suits are passed down the generations and refurbished and refitted. So when you look at £3000 divided by the time and number of wears it actually is very economical in every sense of the word.
As we have said before, Savile Row is a sign of quality, but not every shop on the street is a ‘true’ tailors – pick wisely. Only the best tailors make proper bespoke, where a pattern is drafted by a cutter that has trained with the best and made properly with the correct inlays, canvases and linings. This way when you part with your money you know you are getting actual value.
It is no secret Prince Charles has his suits made on the Row, and he himself in the article points out how long his clothes last..the trick of course is keeping them looking good. When the suit does end its life it is also good to know that it can be recycled easily. Eco-bespoke indeed!